标书的研究要讲究项目的报价

网址:http://www.biaoshufang.com 时间:2020-07-03

要认真研究招标项目的特点,根据工程的类别、施工条件等综合考虑报价策略。在实际评标工作中,我们发现成功的投标商在报价时常常考虑如下策略:

We should carefully study the characteristics of the bidding project, and comprehensively consider the quotation strategy according to the project category and construction conditions. In the actual bid evaluation, we find that successful bidders often consider the following strategies when quoting:
(1)研究工程性质与特点,制定工程业主愿意接受的价位区间,根据投标经验确定投标价。
(1) Study the nature and characteristics of the project, formulate the price range that the project owner is willing to accept, and finally determine the bid price according to the bidding experience.
(2)适当采用不平衡报价法。不平衡报价是指一个工程项目的投标报价在总价基本确定后,调整内部各个项目的报价,以期既不提高总价,不影响中标,又能在结算时得到更理想的经济效益。
(2) The unbalanced quotation method should be adopted appropriately. Unbalanced quotation refers to that after the total price of a project is basically determined, the internal quotation of each project is adjusted, so as not to increase the total price and affect the bid winning, but also to obtain more ideal economic benefits in settlement.
(3)计日工报价。如果是单纯报计日工的报价,可以提高一些,以便在日后业主用工或使用机械时可以盈利。但如果招标文件中已经假定了计日工的“名义工程量”,则需要具体分析是否报高价,以免提高总报价。
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(3) Quotation for daywork. If the quotation of daywork is simply quoted, it can be increased a little, so that the owner can make a profit when employing or using the machinery in the future. However, if the "nominal quantity" of daywork has been assumed in the bidding documents, it is necessary to analyze whether to quote a high price or not, so as to avoid increasing the total quotation.
(4)同时报选择性方案(建议方案)。对于有的工程招标项目,可以对工程设计进行优化,在主报价的基础上,同时提供选择性报价。为吸引业主,选择性方案的报价一般低于主报价。
(4) At the same time, the optional scheme (recommended scheme) is reported. For some project bidding projects, the engineering design can be optimized, and selective quotation can be provided on the basis of main quotation. In order to attract the owner, the quotation of alternative scheme is generally lower than the main one.
对于大型、复杂工程选择合适的分包商进行分包
For large-scale and complex projects, select suitable subcontractors for subcontracting
总承包商选择分包商一般有两个原因:一是将一部分不是本公司业务专长的工程部位包出去,以达到既能保证工程质量和工期,又能降低造价的目的;二是分散风险,即将某些风险比较大的,施工困难的工程部分包出去,以减少自己可能承担的风险。
There are generally two reasons for the general contractor to select a subcontractor: one is to contract out some parts of the project which are not the company's business expertise, so as to ensure the project quality and construction period and reduce the cost; the other is to disperse the risks, that is, to contract out some projects with high risks and difficult construction, so as to reduce the risks that they may bear.
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