标书制造进程中需求留意哪些事项!

网址:http://www.biaoshufang.com 时间:2019-03-01

标书制造进程中需求留意哪些事项!
What should we pay attention to in the process of bidding manufacture?
1.对要求有详细准确理解
1. Detailed and accurate understanding of requirements
推销货物和效劳时呈现废标,普通是推销人对货物和效劳有特殊的要求,或推销的货物和效劳科技含量较高,构造比拟复杂。而这些表如今货物的配置、功能和效劳内容上,往往仅仅是一个数据或阐明,很能够容易忽略。也有的对推销货物和效劳中的配件和配套效劳想当然地以为是供给商该当提供的,而不在推销要求中明白阐明。当确定成交供给商时,因供给商的报价相差较大,型号不对才惹起留意而过时已晚,形成废标。在一些代理公司制造标书时,往往仅写明配置,而对推销的功能要求、用处要求加以疏忽,也有的推销方经办人没有对推销人的要求加以阐明,代理公司也不与推销人沟通,致使推销产品并不能使推销人称心而废标。
When selling goods and services, there are scrap standards. Generally, the salesman has special requirements for goods and services, or the goods and services sold have high scientific and technological content and complex structure. However, the configuration, function and service content of these goods are often just a data or illustration, which can be easily overlooked. Others take it for granted that the supplier should provide the spare parts and supporting services in the promotion of goods and services, rather than clearly stated in the marketing requirements. When confirming the supplier, because the supplier's quotation is quite different, the model is out of date and too late to arouse attention, forming a scrap bid. In some agency companies, when making tenders, they usually only specify the allocation, but neglect the function and usefulness requirements of marketing. Some salesman's agents fail to clarify the requirements of salesman, and the agency does not communicate with the salesman. As a result, the salesman cannot satisfy the salesman by selling the products.
2.对市场亲密关注
2. Close attention to the market
市场瞬息万变,产品更新换代一日千里,作爲推销方往往会依据本人的运用习气、对产品的偏爱提出本人的要求。也有的推销方在推销时提交的规格、配置、功能是从曾经运用几年的产品中抄录上去的,假如代理公司照搬照抄,或是仅仅从网上查询产品,由于受地域、工夫差别等要素的影响,并不能逼真理解外地市场供货的状况。特别是推销数量较少时,很少有外地公司参与竞争,致使推销书收回后没有报名单位,或遭到潜在供给商的质疑后才明白。
With the rapid changes in the market and the rapid updating of products, as a salesman, he often puts forward his own requirements according to his usage habits and preferences for products. Some salesmen submit specifications, configurations and functions that are copied from products that have been used for several years. If the agency copies them, or only inquires about products from the Internet, because of the influence of geographical and time differences, it can not force the truth to understand the situation of supply in foreign markets. Especially when the number of sales promotion is small, few foreign companies participate in the competition, resulting in no registered units after the sales promotion book is withdrawn, or be questioned by potential suppliers before understanding.
3.对供给商信息的跟踪
3. Tracking supplier information
一些推销人推销要求往往是依据市场上、媒体上的广告信息提出来的,具有超前性。代理公司假如不掌握潜在供给商信息,就不能够晓得这些货物和效劳因市场上并没有供给商或供不应求暂时无货而没有可供货的供给商,推销信息收回后就必定会形成废标。也有的因货源偏紧,供给商不愿参与政府推销,甚至有的供给商都没有参与过政府推销,代理公司在这种状况下应经过每一个详细推销,开掘潜在供给商,发动和鼓舞潜在供给商参与政府推销,否则很能够呈现废标。
Some salesmen's marketing requirements are often based on advertising information in the market and the media, which is advanced. If the agent company does not know the information of potential suppliers, it can not know that these goods and services are not available because there are no suppliers in the market or because the supply is short of demand and there is no supplier for goods temporarily. After the sales promotion information is recovered, it will inevitably form a scrap bid. Some suppliers are reluctant to participate in government sales because of tight supply, and even some suppliers have not participated in government sales. In this situation, the agency company should go through every detailed sales promotion, tap potential suppliers, mobilize and encourage potential suppliers to participate in government sales, otherwise it will be able to present scrapping bids.
专业代做标书
4.对价钱有灵敏的反响
4. Sensitive response to price
因超预算而废标是废标中概率大的。货物和效劳推销,从编制预算到推销,普通总有一个周期,特别是比拟大的推销项目,从立项到正式推销,往往周期较长。假如在推销时不对货物和效劳的市场价钱做到心中无数,并对能够取得的推销价钱有一个正确的判别,很能够因报价超越预算而废标。有的代理公司只就货物和效劳的技术要求征询专家,而对价钱却不予仔细关注,以为这是编制预算人员的事,现实上作爲代理公司假如发现预算价钱和能够成交的价钱有差别时应有建议的责任。也有的理解市场价,但并不理解市场价钱的变化趋向,更有的凭想当然以为潜在供给商会以多少折扣提供货物和效劳,致使确定成交供给商时因价钱超越预算而废标。
Abolishment of tenders due to over-budget is the most probable one in the abolition of tenders. Sales of goods and services, from budgeting to sales promotion, usually has a cycle, especially for comparatively large sales promotion projects, from project initiation to formal sales promotion, often a longer cycle. If the market price of goods and services is not countless in mind when promoting, and if we have a correct judgment of the sales price that can be obtained, we will be able to scrap the bid because the quotation exceeds the budget. Some agency companies only consult experts on the technical requirements of goods and services, but pay little attention to the price. They think it is a matter of budgeting personnel. Actually, as an agent company, if it finds that there is a difference between the budgetary price and the price that can be traded, it should be responsible for making suggestions. Others understand the market price, but do not understand the changing trend of the market price. Others assume that the potential suppliers will offer goods and services at a discount, which leads to the rejection of the tender when the price exceeds the budget.
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